At almost 40 years old, Cristiano Ronaldo remains the highest-paid athlete in the world, according to the Forbes ranking, amassing €239.25 million in earnings from both football and business ventures. Beyond his achievements on the pitch, the Portuguese star has built a diversified business empire, ensuring his financial stability long after retirement.

Football: Ronaldo's Primary Source of Wealth

Despite his declining market value, Cristiano Ronaldo continues to dominate financially, thanks to his lucrative contract with Al-Nassr. Over the years, he has played for Manchester United, Real Madrid, and Juventus, securing record-breaking transfers that solidified him as one of the most valuable footballers in history.

Currently, CR7 earns over €200 million per season in Saudi Arabia, making him the highest-paid footballer in the world.

Beyond football, Cristiano Ronaldo has successfully expanded his brand through CR7 SA and CR7 Lifestyle, investing in various industries such as fashion, technology, fitness, and hospitality.

Brands and Personal Products

• CR7 Underwear (men’s underwear)
• CR7 Fragrances (perfumes)
• CR7 Footwear (shoes)
• Epic X CR7 (luxury watches)

Health and Fitness Ventures

• Insparya Clinics (hair transplant clinics)
• Avathletes (athlete recovery products)
• CR7 Fitness Gyms (in partnership with Crunch)

Tech Investments

• Binance (cryptocurrency investments)
• Whoop (sports technology)
• ERAKULIS (healthy lifestyle app)

Hospitality and Media Business

• CR7 Lifestyle Hotels (in partnership with the Pestana Group)
• Medialivre (owner of media outlets like Correio da Manhã and Record)

The King of Social Media and Digital Influence

With 640 million followers on Instagram, Cristiano Ronaldo is the highest-paid influencer on the platform, earning approximately €3.3 million per sponsored post, surpassing Lionel Messi and Selena Gomez.

In 2023, he further expanded his digital presence by launching his YouTube channel "UR Cristiano", adding another revenue stream to his ever-growing empire.