This Christmas, the NFL shattered international barriers, achieving a historic milestone with games broadcasted to 218 countries via Netflix. The matchups between the Kansas City Chiefs and Pittsburgh Steelers, and the Baltimore Ravens against the Houston Texans, drew unprecedented global viewership.

Global Impact

Top 10 Global Rankings:
Both games secured top positions on Netflix’s global leaderboard for the week:

• #1 Ravens-Texans
• #2 Chiefs-Steelers

Key International Markets:

• Chiefs-Steelers: Dominated in Canada, Germany, Ireland, and the United Kingdom.
• Ravens-Texans: Led in Australia, Austria, and Mexico.

Social Media Buzz

The event’s success was amplified by social media:

• Over 1 billion impressions across global Netflix and NFL platforms.
• Trending topics in countries like United States, Mexico, Brazil, France, Germany, Spain, Australia, Argentina, and the United Kingdom.

The Ravens-Texans halftime show featured an electrifying performance by Beyoncé, who delivered hits from her Grammy-nominated album Cowboy Carter. Her appearance significantly boosted the event’s global reach and appeal.

These games marked the beginning of a three-year partnership between the NFL and Netflix, signaling a transformative era in sports content distribution. With record-breaking numbers and worldwide engagement, this collaboration is set to redefine how fans experience the NFL.