Real Madrid unveiled the jersey for the 2024-25 season, the first model that will be worn by Frenchman Kylian Mbappé, with a forecast of record-breaking sales. It features "a minimalist design" that includes a "custom houndstooth pattern with the initials RM."

Four days after Real Madrid's season ended with the conquest of the fifteenth European Cup at Wembley, the club officially presented its new jersey. The shoulder stripes return to black, matching the logo of their sportswear brand, Adidas, and the V-neckline.

"It's a minimalist design in which the white color incorporates a custom houndstooth pattern with the initials RM," highlights Real Madrid in its announcement, describing it as a "clean design" that "references the club's DNA" and is "crafted with the most advanced materials and features HEAT.RDY technology, which regulates airflow to keep players cool during matches."

The new jersey will be available for purchase starting today at the new official Real Madrid store at the Santiago Bernabéu, located on the side of the stadium on Calle Padre Damián, next to the entrance of the presidential box.

The club states that its new "flagship megastore," covering 2,800 square meters, offers "a unique shopping experience for all fans," in line with the Bernabéu's major transformation. Open daily from 10:00 to 20:00, it will feature exclusive product offers, customization area, new lines of both casual and technical clothing, and Real Madrid accessories.

Additionally, it will "provide visitors with an immersive digital experience with over 40 meters of LED screens and two tunnels to bring fans closer to their favorite team."