Atlético de Madrid has begun the process of changing back to their traditional crest, which was in use from 1947 to 2017. The iconic emblem now adorns the giant red-and-white flag at the Cívitas Metropolitano and was the highlight of the announcement released by the club on their official channels.

Following the vote on June 30, 2023, “when Atlético de Madrid members overwhelmingly chose to return to the previous version of the crest,” as the club recalled, the official return will be “from July 1.”

“The process of the change is complex and will take several months to complete, but it will start on July 1 in the most iconic locations,” Atlético explained in a statement.

“The enormous flag at the Cívitas Metropolitano has been symbolically raised” with the return of the traditional crest instead of the new one, which has been in use from 2017 to 2024.

Additionally, the club released an ad by Sra. Rushmore on their official channels to mark the return of the 1947 crest.

“Based on a true story,” the two-minute film stars a nun who prays, lights candles, and climbs stairs daily to check with a telescope if the traditional crest has returned. One day, she sees the Metropolitano flag with the change, smiles, goes to her room, and kisses a pin with the crest on her lapel.

“Sometimes, the heart has reasons that marketing doesn’t understand,” the video concludes.

“The club chose this story from hundreds of testimonials received from fans expressing their passion for our club in different ways and with various experiences,” Atlético explained.

“The philosophy of Atlético de Madrid is to embrace and remember its history while always looking to the future. A new era is here with the return of the previous crest, which in just a month will officially represent us,” Atlético stated.