This Was The Launch of Messi's New Drink
Messi finally introduced Más+ by Messi, a next-generation hydration drink that he calls "Positive Hydration": a balanced blend of electrolytes, vitamins, and minerals, with an incredible taste in four sensational flavors he loves, with natural flavors, no artificial sweeteners or colors, and no caffeine.
More than just a name on the label, Messi is the founder of Más+ by Messi and The Más+ Next Generation Beverage Co., along with flavor innovators from The Mark Anthony Group. Messi chose the name Más+, which means "more" in Spanish, from about 450 names because it resonated with his career and the way he lives his life, always finding more to give. Más+ has more of the flavors he loves, more quality ingredients.
"Hydration is essential for overall well-being. I believe everyone deserves a drink with incredible ingredients and flavor," declared Lionel Messi, founder of Más+ by Messi. "Más+ is a drink I’m proud to share with my family and friends. Because everyone deserves to feel like a champion in every part of their life."
The global launch of Más+ begins close to home for Messi — at a local neighborhood store in Miami where, on June 13, lucky fans will be the first in the world to get some of the first bottles and try Más+ for themselves before the drink is available anywhere else. Location details will be announced through the Más+ Instagram account @masbymessi.
Más+ by Messi will be available in four flavors in 16.9 oz bottles and shortly after in variety packs of four flavors in 12 cans.
With 10 calories and 1g of cane sugar per 16.9 oz bottle, and 7 calories and less than 1g of cane sugar per 12 oz can, Más+ offers quality ingredients without compromising flavor. The new drink comes in four vibrant flavors, loved by Messi, and named after inspirational milestones in his life:
• Más+ by Messi Miami Punch: Inspired by the city where Messi and his family live, home of Messi’s current and next chapter, Miami Punch has a balanced blend of berry flavors with a hint of pineapple for a refreshing fruit punch taste.
• Más+ by Messi Orange d’Or: Orange d’Or has a refreshing orange flavor with hints of tangerine for a balanced citrus taste. It’s inspired by Messi’s record eight wins of the Ballon d’Or ("Golden Ball" in French) Trophy.
• Más+ by Messi Berry Copa Crush: Inspired by Messi’s seven Copa del Rey titles with Barcelona and his Copa America win with Argentina, Berry Copa Crush has a refreshing blend of sweet and luscious berry and cherry flavors.
• Más+ by Messi Limón Lime League: Limón Lime League balances refreshingly sweet, fruity flavor and zesty citrus taste. It honors the time Messi spent playing in the UEFA Champions League, a cup he won three times.
