The Best Euro 2024 Ad?
Euro 2024 fever is sweeping through the streets of Germany, and a perfect example of this is how the Odeonsplatz metro station in Munich has been decorated: a giant image of Manuel Neuer.
The illustration features a colossal figure of the Bayern Munich goalkeeper with his arms outstretched, accompanied by the tagline: "You got this." It also appears to welcome metro users.
The spectacular display was created by the German brand Adidas, and this isn't the first time they've produced such impactful advertising. They did something similar during the 2006 World Cup in Germany with then-German national team goalkeeper Oliver Kahn.