Lionel Messi, beyond his career as one of the greatest footballers in history, continues to expand his influence off the field. He has recently announced the launch of his new audiovisual production company, 525, a project aimed at entering the world of entertainment and content production.

The name 525 holds special meaning for Messi, as it is connected to his roots in Rosario, where he began to shape his career. The production company will primarily focus on creating sports-related content, but it will also explore other genres such as film, series, and documentaries, with the mission of telling inspiring and authentic stories.

525's first project has already been announced: a documentary that will detail the process and challenges Messi faced to become a global icon, featuring never-before-seen footage and testimonials from people close to his life and career. Additionally, the production company will partner with major streaming platforms to ensure global distribution of its productions.

With this new business venture, Messi continues to demonstrate that his vision goes beyond football, leveraging his global platform to inspire new generations through innovative and high-quality content. 525 is set to become a key player in the audiovisual industry, bringing the same passion and excellence that Lionel Messi has shown in sports to this new chapter of his career.