Giovani Dos Santos’ story is a rollercoaster ride of success, unfulfilled promises, and now, a rebirth in the business world. After debuting for Barcelona as one of La Masia’s brightest prospects and being hailed as “the next Messi,” the Mexican experienced a career marked by ups and downs. However, what seemed like the end of a chapter with his retirement in 2021, at the age of 32, has given way to a new phase full of success and stability. 

Following his farewell to professional football, Gio decided to venture into the business world, betting on high-yield sectors. He is currently a partner in Procura México, a chemical company that works closely with Petróleos Mexicanos (PEMEX). This investment generates him an estimated annual income of between $400,000 and $500,000, solidifying him as a successful businessman in a field entirely different from the one where he shone as an athlete.

Additionally, Dos Santos has diversified his businesses, participating in the buying and selling of luxury cars in Mexico, a booming market. This business model not only allows him to maintain a considerable fortune but also reflects his ability to reinvent himself beyond the sports spotlight.

Giovani’s transition has not only been economic but also personal. In recent interviews, he has highlighted how this change has allowed him to focus on fundamental aspects of his life, distancing himself from the pressures of professional football. This new stability seems to be the driving force behind his current success, demonstrating that there is life after elite sports.