The former Spanish footballer Andrés Iniesta has become a co-owner of Helsingør, a third-tier football team in Denmark, through his company "Never Say Never" (NSN), several Danish media outlets reported on Thursday.

“The goals are to see the team improve year after year, to develop academy players, to enhance facilities, and to make people feel proud of their team,” Iniesta said today to the Danish channel TV2.

On Thursday, Iniesta visited the club’s facilities, located about 90 kilometers north of Copenhagen, met with the coaching staff and players, and tomorrow he will attend the league match between the local team and Ishøj, the last game before the Danish winter break.

NSN has been working as a consultant for the club for several months. The team is coached by Spaniard Pep Alomar and includes several Spanish players.

“We joined Helsingør because it’s a very interesting club with great facilities, many good people around it, and the city has the potential to become an important part of Danish football,” Iniesta told the local newspaper Helsingør Dagblad.

NSN has acquired a majority stake in the club together with the Spanish-Swiss firm Stoneweg, led by Jaume Sabater, who also traveled to Denmark with the former player.

Helsingør, which played a season in the Superliga (top division) seven years ago, is currently in seventh place out of 12 teams in the so-called Second Division (third tier).

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