The IOC Projects Historic Revenue and a Promising Future
The International Olympic Committee (IOC) will close the 2021-2024 cycle with record revenues of $7.6 billion, enabling the distribution of $6.8 billion across various branches of the Olympic Movement, averaging $4.7 million daily. This represents a 12% increase compared to the previous cycle.
These figures were presented at the Olympic Summit held in Lausanne, Switzerland, with the participation of 33 sports leaders, including IOC President Thomas Bach and the seven candidates vying to succeed him in the March 2025 elections, among them Spaniard Juan Antonio Samaranch. The closed-door meeting highlighted the positive financial outlook for the IOC and the Olympic Movement with great satisfaction.
According to the IOC, projected revenues for the 2025-2028 cycle will reach $7.3 billion, thanks to already-signed sponsorship and broadcast rights agreements. Additional income is expected from pending media rights in certain regions and new initiatives such as the Olympic Esports Games and the implementation of the Olympic Agenda on AI.
In total, the IOC has already secured $13.5 billion in revenue for the 2025-2028 and 2029-2032 cycles, solidifying its financial position. "This proves the Olympic brand is stronger than ever," attendees at the Summit emphasized.
The meeting also celebrated the success of the Paris Olympics and addressed key issues, including recent developments from the World Anti-Doping Agency, raising concerns about the limited financial commitment from some governments.
Finally, plans for the Esports Games were discussed, which must align with Olympic values. The Summit was attended by IOC leaders, federation presidents such as Gianni Infantino (football), representatives from the Olympic Committees of China and the United States, and Emma Terho, Chair of the Athletes' Commission.
