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Since its rebranding in 2004, there have been 14 different winners in the English second tier. Half of those former champions will be competing in the latest edition. 

Thirty-eight different teams have finished in the top six of the Championship. In that same period, the Premier League has only had 15, showing just how competitive this division is.

But of equal interest, the fight to remain in the second tier is always intriguing.

Here, we use Opta data to pick out the key storylines. 

Leeds out to rectify play-off woes

Leeds, who lost to Southampton in the play-off final, became the only team to accumulate 90 points in a season yet fail to secure promotion, with Leicester City and Ipswich Town finishing on 97 and 96 respectively. 

While the significant losses of Crysencio Summerville and Archie Gray will prove to be a bitter blow, Daniel Farke still has an abundance of talent at his disposal. 

Georginio Rutter remains a Leeds player, and was a crucial part in its (ultimately doomed) promotion push, ranking eighth for the most goals and assists in the division last year (22). 

But, relegated trio Sheffield United, Burnley and Luton Town will pose a significant threat to Leeds' title ambitions, as they hope to return to the Premier League at the first attempt. 

All three clubs have managed to keep the majority of their squads from last season intact, with the only significant change coming in the dugout at Turf Moor. 

Scott Parker returns to management after Vincent Kompany's departure to Bayern Munich, and boasts an impressive pedigree from his time in the second tier. 

Parker has won two promotions from the Championship with Fulham and Bournemouth, triumphing in 48 of the 92 games he has managed in the division (D25 L19). 

Norwich City also look strong contenders, having finished as the Championship's fifth-highest scorer last year with 79 goals, but the loss of Gabriel Sara is significant. 

Sara's creative flair saw him produce 121 chances, only bettered by Sorba Thomas (123) and Leif Davies (125), as he finished the campaign with 13 goals and 12 assists.

Mark Robins and Coventry City will also be right in the mix after finishing in the top 10 in the last two seasons, including a memorable FA Cup run last term. 

Rooney to keep the Pilgrims afloat?

At the opposite end of the table, all eyes will be on Wayne Rooney as he embarks on his latest managerial venture, this time with Plymouth Argyle. 

Rooney endured a disastrous tenure with Birmingham City last season, winning two of his 15 games in charge (D4 L9), surviving just 83 days in the St. Andrew's dugout.

The 38 year-old has performed well in the Championship previously, though, almost keeping Derby County up during the 2021-2022 season despite a 21-point deduction. 

But arriving at a side that won the second-fewest number of away games (three) and also shipped 70 goals last term, Rooney's task at Home Park is a tough one.

Rooney's former club Derby, along with Portsmouth and Oxford United, are the new boys, and they have been welcomed into the Championship with a difficult opening round of fixtures. 

While the Rams' start is slightly kinder, with an away trip to Blackburn Rovers followed by a home game against Middlesbrough, Portsmouth and Oxford were not so lucky. 

Pompey travels to Leeds for its opening encounter, and they face the three relegated Premier League sides in their opening seven fixtures. 

Oxford's 25-year wait for second-tier football sees them start at beaten play-off semi-finalists Norwich, with games against Burnley and Luton following soon after. 

Blackburn's upcoming season largely hinges on whether top scorer Sammie Szmodics remains at Ewood Park following his stellar performances in the division last year. 

Szmodics scooped the Golden Boot last season with 27 goals in 44 appearances, outperforming his expected goals (xG) by 4.6 while also creating 49 chances. 

The 28 year-old has been linked with a move away from the club and should Rovers lose his goals, it could prove to be a difficult nine months. 

Tyrhys Dolan and Arnor Sigurdsson offer a different kind of attacking threat, but the pair managed just 10 goals between them in the division last campaign. 

PLAYERS TO WATCH

Alfie Doughty - Luton

One of the standout performers for Luton last season was full-back Alfie Doughty, and he will be key again for the Hatters this season. 

Doughty registered two goals and eight assists and was one of many players expected to depart Kenilworth Road this transfer window, though for now he has stayed put.

The 24 year-old attempted the most crosses (340) in the Premier League, 89 of which were completed, which was the joint-highest alongside Pascal Gross.

Joe Rodon - Leeds

While Leeds have sold Summerville, Gray and Glen Kamara, they have strengthened with the arrival of one of last year's standout performers.

Joe Rodon made a loan switch from Tottenham permanent after helping Leeds keep 19 clean sheets in his 46 appearances.

The Welsh international won more aerial duels (132) than anyone in the Leeds squad last year, while 3,050 completed passes was a total only bettered by fellow defensive partner, Ethan Ampadu (3,138). 

Matt Grimes - Swansea

Matt Grimes has become a mainstay in the Swansea side after three consecutive loan spells and, under the guidance of Luke Williams, the midfielder perfectly fits the former Notts County manager's possession-based style of play.

Grimes attempted the fifth most passes in the Championship last year (3,714), completing 3,291 of those for a pass accuracy of 88.61 percent.

He also made 535 passes into the final third, a total only bettered by new Stoke City goalkeeper Viktor Johansson (641) during his time with Rotherham.

Macaulay Langstaff - Millwall

One player that will be looking to make his mark in the Championship this season is new Millwall striker, Macaulay Langstaff.

Signed from Notts County, Langstaff scored 28 times last season, claiming his third Golden Boot in as many years while averaging a goal every 143 minutes.

Despite underperforming his xG by 4.33 and missing the most big chances in League Two last year (29), should he be given the service, he should tally up the goals.

Jack Clarke - Sunderland

After being tipped for a move to the Premier League for much of last year, Jack Clarke could be the difference between a good season, or a great season for Sunderland.

Clarke netted 15 goals in 33 league appearances before an ankle injury halted his scoring streak, missing six games and failing to find the back of the net upon his return. 

The 23 year-old created the seventh-highest number of chances (91) in the division last season, while also completing the most dribbles (148 from 267 attempted), 47 more than Player of the Season Summerville (101).

THE AUSSIES TO WATCH

Alex Robertson - Cardiff

After an injury-plagued loan stint at Portsmouth last season, the 21-year-old Socceroos rising star will be looking to establish himself in the Bluebirds' midfield, having signed a four-year deal at the Welch giant.

Raphael Rodrigues - Coventry City

The Netherlands-born attacker makes the move to relegated Coventry from Macarthur FC, having first joined the Melbourne City academy on a scholarship in 2017. The 23 year-old has represented Australia at U20 and U23 level and will be hoping to catch the eye of Grham Arnold this season. 

Riley McGree - Middlesbrough

After representing six different clubs in five years between 2016-2021, McGree appears to have found his home at Boro, extending his deal at the club last month. The 25 year-old midfielder will be a key figure for manager Michael Carrick as Middlesbrough pushes for that elusive Premier League promotion.

Tom Glover - Middlesbrough

Joining McGree Teesside is Glover, who made his first appearance for Boro last december after inking a three-year deal at the club.

Jacob Farrell - Portsmouth

Farrell is the latest Australian to sign on at Pompey, joining Kusini Yengi and fellow Central Coast Mariners alum Sam Silvera at the South Coast club on a four-year deal.

Kusini Yengi - Portsmouth

The former Western Sydney Wanderers star scored nine goals in 26 appearances in Pompey's run to the EFL League One title last year. The 25 year-old capped a stellar year with four goals in eight national team appearances, having made his Socceroos debut. Seems built to handle the step up to the Championship.

Sam Silvera - Portsmouth

The 23 year-old joins his ninth club in seven years since bursting onto the scene with the Wanderers' NPL team in 2017. He'll be hoping to lock down a starting spot at Pompey as the club looks to continue its march back towards the Premier League.

Harry Souttar - Sheffield United

The towering Socceroos defender joins Sheffield United on loan from Leicester, where he struggled for game-time under Enzo Maresca last season. The 25 year-old who's move to the Foxes last year set a national record, will be hoping a loan stint at the Blades can kick-start his career.

Nector Triantis - Sunderland

The 21 year-old returns to the Black Cats from a loan stint at Hibernian, determined to force his way into Regis le Bris's starting side. 

Daniel Bennie - QPR

Hong Kong-born defender Bennie makes the move to QPR after a successful season at Perth Glory, in which he earned a call-up to Australia's Under-17 side in 2023. The 18 year-old is one to watch this season at the Super Hoops.