Marcelo from Fluminense is by far the most popular footballer on social media. His 120 million followers make him the player with the highest online visibility among those competing in the Copa Libertadores final this Saturday, November 4th, at the Maracaná.

Marcelo's number of followers:

• Instagram: 65.8 million
• Twitter: 12.9 million
• Facebook: 28 million
• TikTok: 13.9 million

Total: 120.6 million

In this regard, the closest competitor in this final is Uruguayan forward Edinson Cavani from Boca Juniors, who, after stints with European teams like Napoli, PSG, Manchester United, and Valencia, currently boasts more than 27 million followers.

Cavani's number of followers:

• Instagram: 10.5 million
• Twitter: 2.7 million
• Facebook: 14 million
• TikTok: none
  
  Total: 27.2 million

The former Real Madrid player will arrive at the match against Boca Juniors also with the possibility of joining an exclusive group of footballers who have won both the Copa Libertadores and the Champions League, where only 13 players make up this select group.

The Copa Libertadores 2023 final is scheduled for Saturday, November 4th. Comprehensive coverage will be available on beIN SPORTS, beginning at 3:30 PM Eastern Time and 12:30 PM Pacific Time.